Aligned-Marketing is a marketing consulting firm with core competencies in strategy development, communication planning and technology solutions.  We are a firm whose roots are planted firmly in communication and technology, as evidenced by the release of our new book, Communication Wins (March 2009), and over 400 active websites around the globe.  In contrast, our roots are not in advertising and agency work. 

Communication has never been so important:People are busy. In a recent study by The Gallup Organization, 74 percent of U.S. workers described themselves as not-engaged (passively going along) or disengaged (actively avoiding their responsibilities) from their work. Our employees need clear, concise and consistent communication just as much as your customer do.

Similarly, Wharton Business School and the Gartner Group studied the major impediments to strategy implementation and execution. They found that 4 out of the 9 primary causes were related to poor communication. The strategy was too vague; communication of responsibilities and/or accountability was unclear; there was a lack of operating guidelines; or the message failed to gain employee buy-in.

At Aligned Marketing we believe good communication is critical to effective execution, both internally and externally. Stated another way, if your internal communication is not effectively motivating your organization to change, how effective is your customer communication at motivating them to buy.

We use professional writers to crystallize your message and high-quality graphic designers, technologists, printers and videographers to make your message and call-to-action come alive.