About Aligned

About Aligned Marketing

Aligned-Marketing is a marketing consulting firm with core competencies in strategy development, communication planning and technology solutions. Our roots are planted in communication and technology, not in advertising or traditional agency work.

Our Founder, Steve Hartkopf, has held senior positions in Sales and Marketing with several market leaders in the electrical and industrial segments of our economy. He knows what works and what doesn’t and he helps our team bring that to every client engagement.

Communication has never been so important: People are busy. At Aligned Marketing we believe good communication is the cornerstone to growth. Stated another way, your communication is the force that motivates your customers to purchase as well as motivates your organization to change, so it is job one. We use professional writers to crystallize your message and high-quality graphic designers and technologists to make your message and call-to-action come alive.

Our Philosophy

Execution matters
Good ideas are important, but in too many companies, execution is where good ideas go to die. The payoff for an idea, strategy, or initiative, is in its execution so that’s our focus. We separate ourselves from the competition through our responsiveness, attention to detail, and measurement of results. We have to do it better, faster and cheaper if we’re going to attract, retain and develop the best clients.

Blaze your Phrase
One of the immutable laws of marketing (The 22 Immutable Laws of Marketing [1993] is a book by Al Ries and Jack Trout) is about focus: “the most powerful concept in marketing is owning a word [or phrase] in the prospect’s mind.” Creating “focus” around our clients’ unique value in clear, concise and consistent messages is our first priority. We use a one-message, many-voices approach, and make sure the approach is executed offline and online. And, since we outsource everything but our thinking, we deliver the latest technologies at incredibly affordable prices.

Be smart
Today’s customers have the ability to block, skip or interrupt unwanted messages. Money is no longer the key to being heard. Rather than interrupting your audience with your message, Aligned Marketing helps you produce content that engages, interests, and excites your target audience to listen and act.

Authentic Leadership
Einstein said, “Imagination is more important than knowledge.” Authentic leaders see what everyone else sees, and more. A leader’s commitment must be to excellence, rather than to perfection, and their wisdom is in knowing the difference. Aligned Marketing will help you see the facts, create a compelling future, and develop a practical action plan for improvement and growth.