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Aligned Marketing Blog

Marketing executive, Steve Hartkopf shares all in this informative yet personable blog.

Is this Any Way to Run a Country?

Steve Hartkopf - Wednesday, March 10, 2010
I'm not going to right directly about business, communication, social media or any of that today. Instead I'm going to write about what everyone seems to be talking about, ObamaCare.


Everywhere I go it seems people are talking about ObamaCare. Most of the people I talk to (older white guys like me) see it as a government takeover of healthcare, the old "16% of the economy" statement. They believe such a step is highly intrusive on our personal freedom and too expensive, a huge risk. Most add that if you want healthcare then you need to get a job. Government you see can't fix anything, it's inefficient as heck (think DMV) and, oh by the way, if they wanted to fix healthcare they should start by fixing Medicare and Medicaid, both of which are basically bankrupt. The enemies are the trial lawyers, who drive up malpractice insurance through frivolous claims and record awards, and tax-and-spend liberals who never saw a government program they didn't like because so few of them actually pay for them.

A second group, which is generally led by my more liberal Democratic friends, believe it is a great idea. Healthcare is something everyone needs, is basically a human right, and since the uninsured end up in Emergency Rooms anyway, the highest cost healthcare service available, which, by the way, only treats symptoms, any solution is less expensive than the current system. The problem with the current system is it's a patchwork of rules and laws created by our true enemies - a corrupt system ran lobbyist, insurance companies and heartless Republicans who only care about the most capable and the most blessed amongst us. If the government could just manage the whole thing it would work for everyone.

The truth from my perspective is both Democratics and Republicans are corrupt. They're both for sale, they both lie and, for the most part, are only interested in power, re-election and themselves. There are no statesmen taking the high ground in this debate.  It's partisan. Manipulating the people is more a means to an end. My view is a little cynical but then i did graduate at the top of my class.

In the end I think the Democrats will get their way and we'll have national healthcare. At some point we're going to realize we can't afford our entitlement programs and our large military. So, like France and Japan and many other countries, we'll cut back on our military spending. We will survive and still be great, we'll just won't be the same. Is that good or bad? I

'm not sure. I think we are a little too aggressive militarily but if we're not there to stop the bad-guys who will?

One possibility is the country is so enraged by this "take-over" that they will throw the Democratics (yes, it's actually the Democratic Party) out in November. A wave of Republicans will arrive, slow down this process, that will give business more confidence to hire and invest, and the economy will pick up more steam.

Before you stand up and cheer, realize that this apparent good news does not solve the healthcare issue and the Republicans, as we've seen in the past, are fully capable of the same level or stupidity. Is this any way to run a country?

Steve
800-707-9150

Wal-Mart's $20B Stimulus Package

Steve Hartkopf - Tuesday, July 21, 2009
Have you heard about this? In a Wall Street Journal article (July 17, 2009 http://tinyurl.com/lemhhe) written by Miguel Bustillo Wal-Mart announced it will require suppliers to provide an “environmental label” for all products sold through Wal-Mart. This is a huge initiative and, because of Wal-Mart’s clout, could end up defining environmental labeling for every product sold on the planet!

The article stated, “Wal-Mart Thursday will tell suppliers they must calculate and disclose the full environmental costs of making their products, then allow Wal-Mart to distill the information into a rating system that shoppers will see alongside prices for everything from T-shirts to televisions.” That means the largest retailer in the world is now going to be taking on the role traditionally held by a government agency and a consumer advocate. It gets better.

An initiative of this size will take years, maybe decades, to implement. The driving force behind the initiative is marketing. Young consumers typically care more deeply about the environment than their parents and eco-friendly initiatives are highly attractive to this group. In addition, Wal-Mart clearly wants to get ahead of any regulatory actions by setting an early standard. Don’t forget, any company the size of Wal-Mart views the government as a possible competitor because unfriendly legislation can constrain growth.

One has to wonder about the logic behind adding cost to already fragile suppliers in this economy but, since Wal-Mart will always secure the lowest possible price, what do they care?

The specifics of the initiative are unclear (there’s a surprise) but what they’re looking for are metrics on greenhouse gas emissions, solid waste production, and water usage, information they roll-up to determine sustainability. Sustainability is a touchstone word in the environmental community that refers to a company’s ability to continue producing goods using, ideally, a minimum amount of energy and producing a minimal amount of waste. That sounds like a good goal unless "minimum" ends up being defined as zero.

Buried in the new lexicon is another eco-babble term I had not heard before, social compliance, which includes community investment. Wal-Mart is apparently aligning itself with government officials who see social engineering as a core responsibility and necessary to constrain the evil-excesses of free enterprise. Personally, I think returning 7.2 million lost jobs (Bureau of Labor Statistics, July 2, 2009) would be some fantastic social engineering but what do I know?
 
Wal-Mart’s “comprehensive sustainability index” will measure the environmental impact of the suppliers’ products. Wrote Bustillo, “For example, an index might flag how much each contributes to global warming and if it contains wood harvested in ways that deplete natural stocks.” I get it, for every tree we grow we get to sew a shirt.

Jay Golden, an Arizona State University professor and co-chairman of a consortium that will help Wal-Mart design standards added, "You can design something that is carbon neutral, that does not contribute to climate change, and yet is still detrimental to human health in other ways."

Let me get this straight, a group of Wal-Martians and academics are going to make sure that products are not being created from “wood harvested in ways that deplete natural stocks” and that suppliers don’t “design something that is carbon neutral, that does not contribute to climate change, and yet is still detrimental to human health in other ways.”

Here’s an idea: Since it’s been proven that feces adds to global warming, why don’t they just cut out all this crap and lower our prices 5%? Since Wal-Mart sales are over $400B we can call it Wal-Mart’s $20B Stimulus Package.

Steve


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