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Aligned Marketing Blog

Aligned Marketing Blog

Winning

Robert Smart - Friday, March 11, 2011

We’ve all seen Charlie Sheen rant about “winning” lately. He defines winning as a large bank account, hanging out with porn-stars (his Mom must be so proud), frying his noggin with drugs and alcohol, and causing 200 people to lose their jobs on Two and a Half Men.

 

If you’re an 18 year old male who thinks Howard Stern is still cool, then maybe Charlie is winning. To the rest of us, Charlie is losing big time. He’s boorish and painful to watch. So let’s redefine “winning.”

 

To me, “winning” is about gadgets. It’s a pathetic definition, I know, but it’s better than Charlie’s. Let me explain.

I have two iPhones, an iMac, a MacBook Pro, and an iPad. I also have a PC to facilitate communication with the unenlightened (Microsoft-based) world. Winning!
 

Why all the Apple devices? Who knows? They’re cool. So, by extension, so am I, right?

People have looked at my desk and said to me, “I have gadget envy.” To which, I just smile. It’s a little embarrassing to admit but I dig it when someone admires my Apple stuff.

 

I know it’s only an illusion of cool. The truth is I’m just another silly geek, strapped to the Net for all eternity.

 

What amazes me is how I actually use all of these devices effectively and constantly.
 

The iPhones are my dedicated phone devices. The iPad is my workhorse for emails, directions, social media, and downtime, such as sitting around airports. I share the iMac with my wife so it has all our personal info, which is also stored on the cloud for universal access. And the MacBook is there for whatever I need to do while watching TV or sitting at Starbucks, my new Saturday morning ritual. The PC handles my Microsoft doings and syncs nicely with all my Outlook dependent friends; poor souls.
 

You should see me move from spot to spot and task to task while seamlessly trading one device for another.  Headed to lunch or out for weekend errands?  Grab the iPad.  Headed to the couch?  Grab a laptop.  Voicemail list is out of control?  Grab the iPhones like two six-guns and start hitting buttons.
 

This combination of devices just sort of happened over time, it was semi-conscious, not as structured and deliberate as I normally work. It’s been a trial and error process toward higher productivity, and it meant I had to learn a lot of new skills.

How about you? What are you doing more of? How are you winning?


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