Charlotte
Toronto
Call us at: 1 800 707-9150


Aligned Marketing Blog

Marketing executive, Steve Hartkopf shares all in this informative yet personable blog.

Cro-Magnon Invented Social Media

Steve Hartkopf - Wednesday, January 27, 2010
There’s some debate about when the first human arrived. Some say we stood up 6 million years ago while others claim we went erect more recently, between 200,000 and 500,000 years ago. The difference depends on how one defines human.


The consensus seems to be near the middle of that time-line, about 2.5 million years ago. Whenever we arrived it’s clear to me that we can thank our hairy little great6 grandparents for social media.

Do the math. Language is new phenomenon. According to the entries in Wikipedia the grunts and groans took on real meaning about 40,000 years ago. So with or without syntax there is an unimaginable expanse of time, eons of experience, within each of us that knows how to decipher noises, pitch, body-language, facial expressions like wide-eyes and opened-mouths, to sort truth from fiction. Fast forward to today.

Advertising lies. Marketing manipulates. Most think sales people cannot be trusted any more than the average politician, about as much as your average felon. That’s why social media isn’t going away and will, in fact, flourish.

Social media is not about technology, It’s about being human and what’s embedded in our DNA. It’s about the first humans, what they learned, and passed down to us.

If I want the truth I want a human being, a full human being, not some copywriter or hired mouthpiece. Social media delivers people to me so I can decide who to trust and who to ignore.

Kind of sounds like the real world, doesn’t it?

Subscribe

RSS Subscribe to the Blog RSS


Bookmark and Share

Linked 2 Leadership: The Leadership Collaboratory

Recent Posts


Tags

stimulus package Microsoft Internet iPhone article writing customer relationship Apple video interview winners website ReTweet,Twittersphere,Tweep,Twit,Firefox,Twitizen,TinyURL,Direct Message,DM call-to-action social networking margin strategic DNA press release symbolism Strengths Movement Google docs Flip Ultra HD video twellow project management strategy sales copy Yin and Yang The Blogger's Bulletin unique selling proposition Wikipedia,Inbound Links Sinbad, Celebrity Apprentice Marketing Jesus PPC wefollow The Bloggers' Bulletin email statistics,Hans Rosling fire Sports Illustrated, Cubs, Steelers, Atlanta Falcons, Mets, Michael Vick, speech Duke Energy Scott Hepburn mobile ISA, ISA Conference, Industrial Supply Association online video, FlipUltra HD sales productivity TechCrunch economy Olympics links 2010 GM Brandon Uttley success Viral Marketing ExecuNet Alltop Blogger's Bulletin coach free wastebasket nearby tweets Joanna Krupa GoDaddy consulting million dollars, millionaire, retire, donate, charity Drucker blogspot David Ogilvy Meetings 9/11 Paige McCarter Lists recovery Gen X Outsourcing Florence Cohen website design about.com Berlin Wall Lake Wylie Vimeo Facebook Gary Vaynerchuk Stumbleupon Corey Creed Pay-Per-Click Marcus Buckingham storytelling eMarketer copywriting Tom Rath time management Leadership listorious recession website traffic Wal-Mart productivity communication writing Business Marketing Association Copyblogger Hartkopf new media article submission precallpro Chris Brogan Steve Hartkopf Google Wave social media teams SEO encourage Lisa Hoffmann Communication Wins ObamaCare Digg blogging retirement planning Fast Company senior management wordpress pandering customer advertising StrengthsFinder voicemail LinkedIn YouTube Jonathan Morrow compare and contrast hulu Twitter Mashable posting Dailymotion imagination personality styles content Brandenburg gate simile headlines Problogger search twitter Wall Street Journal Dancing with the Satars CNET Obama website designers Reagan FriendFeed spammer blog Caveman Clover Community Bank MotherApp search engine optimization Globals tweens change your business metaphor marketing investment Inbound links the message green thought leaders lead generation goals manage people segmentation Followers Google Dave Navarro cold calls DWS ebooks Kyl 4th of July Aligned Marketing GenY price linking Crush It! selling viddler promotion taxes Darren Rowse KnowEm Chaka Khan great content article leader linkers

Archive