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Aligned Marketing Blog

Aligned Marketing Blog

Winning

Robert Smart - Friday, March 11, 2011

We’ve all seen Charlie Sheen rant about “winning” lately. He defines winning as a large bank account, hanging out with porn-stars (his Mom must be so proud), frying his noggin with drugs and alcohol, and causing 200 people to lose their jobs on Two and a Half Men.

 

If you’re an 18 year old male who thinks Howard Stern is still cool, then maybe Charlie is winning. To the rest of us, Charlie is losing big time. He’s boorish and painful to watch. So let’s redefine “winning.”

 

To me, “winning” is about gadgets. It’s a pathetic definition, I know, but it’s better than Charlie’s. Let me explain.

I have two iPhones, an iMac, a MacBook Pro, and an iPad. I also have a PC to facilitate communication with the unenlightened (Microsoft-based) world. Winning!
 

Why all the Apple devices? Who knows? They’re cool. So, by extension, so am I, right?

People have looked at my desk and said to me, “I have gadget envy.” To which, I just smile. It’s a little embarrassing to admit but I dig it when someone admires my Apple stuff.

 

I know it’s only an illusion of cool. The truth is I’m just another silly geek, strapped to the Net for all eternity.

 

What amazes me is how I actually use all of these devices effectively and constantly.
 

The iPhones are my dedicated phone devices. The iPad is my workhorse for emails, directions, social media, and downtime, such as sitting around airports. I share the iMac with my wife so it has all our personal info, which is also stored on the cloud for universal access. And the MacBook is there for whatever I need to do while watching TV or sitting at Starbucks, my new Saturday morning ritual. The PC handles my Microsoft doings and syncs nicely with all my Outlook dependent friends; poor souls.
 

You should see me move from spot to spot and task to task while seamlessly trading one device for another.  Headed to lunch or out for weekend errands?  Grab the iPad.  Headed to the couch?  Grab a laptop.  Voicemail list is out of control?  Grab the iPhones like two six-guns and start hitting buttons.
 

This combination of devices just sort of happened over time, it was semi-conscious, not as structured and deliberate as I normally work. It’s been a trial and error process toward higher productivity, and it meant I had to learn a lot of new skills.

How about you? What are you doing more of? How are you winning?

Can Apple Help Your Business?

Doug Schust - Wednesday, January 20, 2010
It’s something to think about.

Apple’s iPhone and Apps Store are monster hits. Apple may sell 40-45 million iPhones in 2010 and that’s on top of the current 50 million iPhones and iPod Touch already sold worldwide. These products are useful and very cool. Part of their success is driven by the iTunes App Store.

Apple says there are 125,000 developers in their Developer Program and over 85,000 Apps available for downloading. In mid-2009 Apple announced that the App Store had reached 1 billion app downloads…four months later (September, 2009) that number crossed the 2 billion mark. Wow.

 

Want to be part of the action?

Before I tell you how, I need to ask you for a favor: Please go to the iTunes Store and either click here or type in “Aligned Marketing.” I’ll wait. Do you see my picture? Okay, now download the App. The next time you sync your iPhone a new icon (the Aligned Marketing target in our logo) will be added to your iPhone screen.

Press the icon anytime and you’ll have immediate access to all my latest blogs, Tweets and videos on the Aligned Marketing YouTube Channel. Each one is configured for viewing on your iPhone. Yes, we’ve gone mobile.

It’s a great way to read a blog when you’re not in front of your computer. I wish more people would do this. If you’re interested in getting your own free iPhone App, here’s how.

Visit www.MotherApp.com and click on the link in the center of the page just under “MotherApp BlogEngine.” Here is what you should see:
 
MotherApp’s BlogEngine is the amazing tool that converts your blog and tweets into a native iPhone app in minutes with zero coding.

Simply enter your RSS feed URL, Twitter name and a description of your blog, then upload two images and voilà – you’ve created your very own iPhone app!

MotherApp takes care of submitting the app to Apple for approval and notifies you when it’s available for download.

It’s that easy!

It wasn’t quite that easy. There were some minor communication issues during the process and it took more than the promised two weeks to deliver. But so what? It’s hard to complain when you get something this cool for FREE.

I don’t yet know if this is going to help my business or not. But how much would you pay if someone said, I can expose your business, your website, YouTube Channel, Twitter account and blog, to potentially 50-100 million people?

Okay, now send me that money.

Steve

P.S. Let me know if you need any help.

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