A Headline is an attention getting device. If you think only writers need to know how to write headlines then think again. What is PowerPoint other than a series of Headlines. Please don't tell me you write out your presentation on slides and then read them to the audience? Ugh!
In Sean D'Souza's ebook "Why Do Some Headlines Fail?" he explains the psychology of Headlines as well as their use. Question headlines "beat the living daylights out of statement headlines," according to D'Souza, because questions "irritate the brain."
Similarly, headlines that are "problem based," versus statement based, and headlines with "How To" in them also perform well. The common denominator is these types of headlines are all curiosity based. There's something in the human brain that is attracted to solving problems, discovering truth and digging deeper that compels us to investigate these types of headlines.
D'Souza's ebook is a lighthearted, short read with several valuable tips. Click here to download: Why Do Some Headlines Fail?
Enjoy.
Steve
Aligned Marketing Blog
Aligned Marketing Blog
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