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Aligned Marketing Blog

Marketing executive, Steve Hartkopf shares all in this informative yet personable blog.

What was I Thinking?

Steve Hartkopf - Monday, February 15, 2010
We’ve all made mistakes when speaking and writing. We know what we want to say but it just comes out wrong. It’s normal and happens to everyone. The magnitude of the embarrassment or damage is related to the size of your audience.

 

Nowhere in the world are the gaffs more noticeable than in sports. Athletes live in a world where the communication and interpersonal rules most of us rely to get through life don’t apply. In fairness, they often find themselves with a microphone in their face at inopportune times, like after a tough loss or bad play.

Sports Illustrated listed some classics in their 12-28-09 magazine:

Jesse Rogers (2002)

Cubs radio announcer while interviewing Antonio Alfonseca, who has six fingers on each hand: “Were you born that way?”

 

Michael Vick (2002)

Quarterback (when he was with the Falcons) on the secret of his success: “I have two weapons – my legs, my arm and my brains.”

 

Brad Miller (2003)

Pacers Center on the team’s struggles: “It’s not going to be peaches and gravy all the time.”

 

Ike Taylor (2004)

Steelers backup Cornerback: “You only get a once-in-a-lifetime opportunity so many times.”

 

Mike Cameron (2005)

Mets Outfielder dismissing his problems with the Sun at Shea Stadium: “The Sun has been there for 500, 600, years.”

 

(My favorite) Rickey Henderson (2009)

Newly inducted Hall of Famer, on why he had someone help him write the speech he gave in Cooperstown: “Speech and me don’t even get along sometimes.”

 

What should do if this happens to you?

Own up to it, be self-effacing, and let it go. Take a tip from professional gaffers, politicians. Explaining and making excuses just prolongs the attention and, at some point, makes you look defensive and small.

How we express ourselves sends a powerful message to the world about ourselves and about our company. If you need help perfecting your message please give me a call at the number below.

Steve

800-707-9150


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