Several of my blog entries have mentioned that reading is out and viewing is in. That’s not surprising since human beings are visual creatures. Approximately 65% of the information we gather comes through our eyes. Our ability to accurately process information declines considerably when we use our other senses. A steak is a steak to my untrained nose, but my entire being prepares for action at the site of a thick Filet Mignon.
Some seeing is better than other seeing. Fewer and fewer people want to gather information through the oftentimes-dry act of reading. More and more people want to gather information through the visually engaging experience of video. They want to be told a story. They want to be given both the information and its contextual meaning in an engaging and entertaining way. For most, movies are preferable to books.
Give the people what they want where they want it:
This is where (online) video excels and the numbers back it up. According to a survey printed on May 12 in eMarketer Daily, 87% of respondents said they will spend more for online video in 2009 than they did in 2008. An astonishing number.
Similarly, MAGNA Global, a division of Interpublic Group, forecast in April 2009 that online video ad revenues in the US will exceed $1.0 billion in 2011.
US Online Ad Video Revenues, 2006-2011 (millions and % change)
While audience preference is the primary driver behind this phenomenon, other factors are in play as well. Specifically,
The vast majority of views are on Google sites (5.9M) according to comScore’s March 2009 tracking (chart below) and 99% of those are through YouTube.
Why does this have to do with you?
More and more businesses are learning to use YouTube as a tool. Companies have found that YouTube Channels allow them to literally duplicate their website (branding) and attract new audiences. Training videos and product launch videos can be viewed through multiple devises using YouTube's ubiquitous formating.
Aligned Marketing used a YouTube placed video to rank #1 on page-1 of Google for our search terms. Outside the (minimal) cost of the video, there was no cost associated with that rather significant achievement. It's not about money, it's about being smart.
What would you pay to have your company listed #1 on Page-1 of Google?
Not sure? Call us.
Steve
- An increase in connectivity
- Faster connection speeds
- Growth in Internet-connected devices, such as phones
- Lower cost to produce professional quality video
The vast majority of views are on Google sites (5.9M) according to comScore’s March 2009 tracking (chart below) and 99% of those are through YouTube.
Why does this have to do with you?
More and more businesses are learning to use YouTube as a tool. Companies have found that YouTube Channels allow them to literally duplicate their website (branding) and attract new audiences. Training videos and product launch videos can be viewed through multiple devises using YouTube's ubiquitous formating.
Aligned Marketing used a YouTube placed video to rank #1 on page-1 of Google for our search terms. Outside the (minimal) cost of the video, there was no cost associated with that rather significant achievement. It's not about money, it's about being smart.
What would you pay to have your company listed #1 on Page-1 of Google?
Not sure? Call us.
Steve
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