Aligned Marketing Blog

I leave for the Industrial Supply Association Conference in San Antonio on Monday. My technology partner, Doug Schust, a leading expert in Search Engine Optimization, is joining me in the Aligned Marketing booth (#1060). We'll be meeting with key executives from 3M, Columbus-McKinnon, Kennametal, Saint-Gobain (formerly Norton Abrasives), Snap-on, Stanley Tools, and several other leading companies.

Some of these companies may not be household names to my readers. However, in the industrial segment of our economy, these are big-dogs.

We plan on making a splash. Here’s what we’re doing:

• We’ve produced a new video for our website that will be viewable Monday morning, just as people begin to arrive at the conference.
• We’ll have Phase 1 of our SEO completed, which will place us on page one of Google for selected (secret) keywords.
• We’ll have our evaluations of every ISA distributor’s website and evaluations of selected manufacturer sites available for discussion.
• We’ll be passing out our new capabilities brochure that was updated in February 2009.
• We’ll have 60 copies of my book, Communication Wins, that I’ll be autographing and giving away during our booth appointments.
• We’ll have our new touch-screen HP computer with several vignettes promoting our communication, technology and video capabilities.
• We’ll be showing nine additional one-minute videos describing our capabilities and services.

I’m very excited about the opportunity to share our full capabilities with my fellow ISA members.

See you in San Antonio!

Steve