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Promoting Your Video

Doug Schust - Tuesday, May 12, 2009
We've all heard about YouTube and the massive number of visitors it's collecting. The driving forces are easy to comprehend. Watching an entertaining video and learning something at the same time is simply more fun than reading. As the availability of low-cost video production technologies continues to decline, bandwidth expands, desktop editing tools become easier to use, and new sites are built to attract and share videos with the masses, video marketing, in my judgement, will only grow.

If you're still publishing hard-copy epistles to your products, you may want to rethink your approach. Video can help you share  information about your company, your products, your ideas and YOU in a quick and entertaining fashion.  Video is an excellent way to promote your profile online that everyone should be using.  

If this all sounds great to you then you need to check out Tubemogul, a relatively new player but already a powerful force in the video sharing arena.

 

Tubemogel is one of those great sites that allow you to make one post and have it automatically shared with other social media sites,such as VImeo, Viddler, Break, MetaCafe, iTunes, Dailymotion, Hulu, and, of course, Google and Yahoo Video (There are hundreds). The reason we love these kinds of sites is because they save us time. Right? We make post once on Tubemogul and it posts our video to multiple sites. With one click you can have an enormous online presence and, potentially, dominate the search engines.

What's super-cool about Tubemogul are the analytics. You can quickly see how many times your video was viewed, how long it was watched, when people stopped watching, streaming quality, viewership by geography, new versus returning viewers, time of day your video was viewed, and much more.

If you're interested in video I encourage you to go over to check out Tubemogul. Oh, and of course, they have a free version if you'd like to take them for a test drive.

If you need help producing a video, well, then you can call me. ;)

Steve
800-707-9150

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