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Online Video - Flip Ultra HD

Doug Schust - Sunday, May 10, 2009
Over the coming weeks I'll be writing about online video and posting more videos. I'll offer tips, product insights and how-to techniques to help you begin using one of the fastest growing tool in social media. YouTube is the second most searched site online and other video platforms, such as TubeMogul, Vimeo and Viddler (and others) offer unique functionality that I'll help you understand and leverage for your business.

My first tip, however, is for Pure Digital Technologies (www.theflip.com), the makers of the Flip family of video cameras. Sorry readers. I have the Flip Ultra HD. It's great little HD camera, I get about 2 hours worth of video of one battery charge and it's easy to use. Shoot the video, plug the camera into my computer via the USB port, and begin editing. Smooth, like butter.

 

But "easy to use" doesn't mean the camera operates itself or that its user don't need some tips of shooting quality videos. Most Flip purchasers need some education, some coaching. Like everyone else, one of the first things I did after buying my Flip was visit YouTube. I watched videos on operation, editing, lighting and sharing videos online. Some were good but most were poor. That's when I found myself deeply disappointed in Pure Digital and my Flip camera.Why didn't it come with pre-loaded videos on operating the camera and editing videos?

Why were they making me scramble around the web searching for instructional videos? They must have professional quality video's and great "use" tips? Right? I mean they invented this great little camera so everyone can shoot great videos. Alas, there was nothing on their website, little high-quality stuff on YouTube or the other video sites! It's a darn video camera, put some "how to" support (training) on the camera.

There must be some great reason for not including instructional videos with the cameras but, for the life of me, I can't think of any justification. It probably is just a matter of cost and profits but, boy, what a chance they had to really impress their customers, enhance their brand, and show people why they want to shoot more video.

Pure Digital is a good company and they make an excellent product, I just think they stopped short of their potential. Am I being fair? What do you think?

Steve
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