A week ago at the Wall Street Journal’s D: All Things Digital conference in Carslbad, California, Microsoft launched Bing, their new search engine.
The reviews are mostly positive. One reporter said it was “cool” and no less than Apple co-founder Steve Wozniak proclaimed himself a “big fan.” However, Yahoo CEO Carol Bartz, obviously an unbiased person, forecast that Bing won’t gain any market share and will only generate “temporary interest.” Personally, I like Bing.
It pains me to support anything Microsoft produces since I have a deeply held belief that they are, indeed, the Evil Empire. I’m not alone. Many bloggers are saying Bing stands for But It's Not Google. That’s rough but hey, this is Microsoft we’re poking and if a fight between two giants can be instigated then let’s stir it up.
On June 3, Microsoft kicked off its $100 million Bing marketing campaign. One hundred million bucks! This is a well-funded war. But Microsoft will lose because they are fighting tactically, as a wannabe, not strategically, as a leader with a vision.
Microsoft is trying to become Google and that’s why it will lose. Google’s search engine has 73% market share and no one is complaining. So what problem is being solved? Where’s the need Microsoft? Will $100 million or even $200 million convince us otherwise? I think not.
Google, on the other hand, believes that universally accessible online software is better than expensive, bug infested, virus prone desktop software. Many of us agree that expensive, buggy and infected (software) are problems. A problem Google aims to fix. Enter Google Wave.
The reviews are mostly positive. One reporter said it was “cool” and no less than Apple co-founder Steve Wozniak proclaimed himself a “big fan.” However, Yahoo CEO Carol Bartz, obviously an unbiased person, forecast that Bing won’t gain any market share and will only generate “temporary interest.” Personally, I like Bing.
It pains me to support anything Microsoft produces since I have a deeply held belief that they are, indeed, the Evil Empire. I’m not alone. Many bloggers are saying Bing stands for But It's Not Google. That’s rough but hey, this is Microsoft we’re poking and if a fight between two giants can be instigated then let’s stir it up.
On June 3, Microsoft kicked off its $100 million Bing marketing campaign. One hundred million bucks! This is a well-funded war. But Microsoft will lose because they are fighting tactically, as a wannabe, not strategically, as a leader with a vision.
Microsoft is trying to become Google and that’s why it will lose. Google’s search engine has 73% market share and no one is complaining. So what problem is being solved? Where’s the need Microsoft? Will $100 million or even $200 million convince us otherwise? I think not.
Google, on the other hand, believes that universally accessible online software is better than expensive, bug infested, virus prone desktop software. Many of us agree that expensive, buggy and infected (software) are problems. A problem Google aims to fix. Enter Google Wave.
I won’t describe Google Wave here but encourage anyone interested in some new and very cool software to visit http://wave.google.com and watch the first 40 minutes of the video presentation.
The video is a little long but, hey, it takes time to destroy evil.
The video is a little long but, hey, it takes time to destroy evil.
Steve
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