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Marketing Videos and Blogs: 6 Tips to Find Inspiration

Doug Schust - Saturday, June 13, 2009
This is the second of two posts on ways to find information and inspiration for creating new marketing video and blog posts. Any one of these activities, we use them all at Aligned Marketing, will produce new ideas to play with, new interests to explore, and new fodder for your marketing videos and blogs.

 
  1. Movies and Books. The formula for a good movie or book is the same. They introduce a likable or sympathetic lead character, introduce danger or threat, which can be in the form of a person, a situation, or both, and then resolve the conflict just when you think all is lost. Use books and movies as an inspiration to write and shoot your own video. What would you do different if you were the lead character? What did you learn about management from watching The Godfather?
  2. Traveling is one of the best ways to find your muse. Changing your location changes your thought patterns. New places and new people can alter and refresh the way you see the world.
  3. YouTube and Flickr are both loaded with visual stimulation. You can quickly find amazing images of people doing extraordinary things, or just dumb stuff, to tickle your imagination into producing your next great video or blog.
  4. If you like technology visit websites like CNET's, Fast Company's, Wired Magazine's or the TechCrunch blog and write or create a video about what you found interesting. If you like current events, visit The Wall Street Journal, CNN or USA Today's websites. Every subject has a few sites that do a great job of compiling and reporting current trends and noteworthy topics.
  5. Speaking of trends: Trends are posted automatically on Yahoo and Twitter. See what all the hubbub is about, do a little research and then shoot a video or write a blog post adding your (informed) two-cents to the conversation.
  6. Look in the mirror. I know, it sounds strange. It works. Sit in front of the mirror for a few minutes and let the self-reflection bring you to deeper thoughts than most of us have as we sit in front of our computers or ramble through our days. Then write about those thoughts.
I hope these short exercises and tips helps get your imagination brewing and makes the process of creating new, entertaining and insightful videos and blogs a more enjoyable experience.

Steve
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