If you're doing the Beginner and Intermediate tactics on a regular basis you should already be seeing significant improvements in your search engine ranking. I have an Alexa Add-on installed in my Firefox browser that shows the Alexa ranking for every site I visit. I've watched my ranking move up from over 3 million to the low 400K's in the past four months. That's not bad, but there's still more to do. There's still Advanced Tactics.

First, you need to keep performing the Beginner and Intermediate Tactics. The difference between those tactics and Advanced Tactics is you now focus more time on developing great content. The reason you do this is great content attracts lots of people and some, hopefully many, of those people will create links to your site. Now that you have great content and a goal, it's time to spread the word.

I recommend that you create a promotional calendar, a schedule. Many new marketers think great content is all that's required, they have a build it and they will come mentaltiy. That's a mistake. You need structure for your promotional efforts. I blog twice each week, on Monday and Wednesday. I tried blogging every day and while it really helped my ranking and search results, it wasn't sustainable given the amount of other work I do. If you have the time and talent to blog every day, earn a living and still employ these tactics, then go for it.

Finally, add teleseminars, webinars and white papers to your list of promotional activities. They are all great ways to deliver valuable content, get noticed, and build relationships that can result in inbound links and better search engine rankings.

This process takes time. Like I said, it took me several months to see significant results. If you're a small business and employ these tactics, I can virtually guarantee you will have a meaningful presence on the web.

In the end there's is no secret weapon. Link building requires great content, connecting with other people and sound promotional tactics done on a consistent basis.