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Cro-Magnon Invented Social Media

Doug Schust - Wednesday, January 27, 2010
There’s some debate about when the first human arrived. Some say we stood up 6 million years ago while others claim we went erect more recently, between 200,000 and 500,000 years ago. The difference depends on how one defines human.

 

The consensus seems to be near the middle of that time-line, about 2.5 million years ago. Whenever we arrived it’s clear to me that we can thank our hairy little great6 grandparents for social media.

Do the math. Language is new phenomenon. According to the entries in Wikipedia the grunts and groans took on real meaning about 40,000 years ago. So with or without syntax there is an unimaginable expanse of time, eons of experience, within each of us that knows how to decipher noises, pitch, body-language, facial expressions like wide-eyes and opened-mouths, to sort truth from fiction. Fast forward to today.

Advertising lies. Marketing manipulates. Most think sales people cannot be trusted any more than the average politician, about as much as your average felon. That’s why social media isn’t going away and will, in fact, flourish.

Social media is not about technology, It’s about being human and what’s embedded in our DNA. It’s about the first humans, what they learned, and passed down to us.

If I want the truth I want a human being, a full human being, not some copywriter or hired mouthpiece. Social media delivers people to me so I can decide who to trust and who to ignore.

Kind of sounds like the real world, doesn’t it?

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