We keep talking about the importance of communication.  Being able to communicate is what will make or break your marketing campaign, what will make website visitors stay longer and what will eventually turn leads into customers.

We mostly communicate through content, but the first impression we leave largely depends on the visual appeal of the content we are presenting, may that be our website, our social media landing pages, our reports or our marketing collateral.  Choosing the right images to visually communicate our content is crucial to engaging our readers.

5 Tips to choosing the correct image:

1. Determine the overall concept of what it is you are trying to communicate. Then decide on the theme of your image.
2. Make sure you consider the colors in the image of your choice. There are many sites that offer images for a reasonable cost, such as Clipart.com,  iStockPhoto.com, Free-StockPhotos.com, PaintShop Pro, NeoPaint, and with so many images available, there is bound to be one that will be the perfect fit.
3. Avoid a cluttered image (unless you are writing about clutter).  A good image draws your eyes to the story you want to tell.  A cluttered image distracts from the story.
4. Consider your target audience.  Don’t leave anyone out of the story.  Make sure you choose an image that covers the whole of your target market, not just one part of your audience.
5. If you have any inkling that you have to explain the setting in the image to communicate your intention, it’s not the right picture.   

Remember, choosing the right image while communicating your message can make or break the deal!

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