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What is Google+ and how does it differ from Facebook?

Birgit Olson - Wednesday, July 20, 2011

First we heard about the +1 button and now the social media world is buzzing with Google+.  For many, the biggest concern is, do we need to learn another social media site and if so, how difficult will it be.

Google has always been a company that launched simple and useful services and managed to do it very well. However, when it comes to social media, Google has been way behind the times.  Their attempt at catching up to its competitors by implementing Google Buzz failed miserably.

Well, this is about to change with Google+ or so it seems.  In the last year, Google has learned from the competition and has now rolled out a new social media platform that will forego the mistakes made by their competition, such as FacebookLinkedin and Twitter.

For the most part, Google+ is very similar to Facebook; creating your profile and getting started is simple enough.  Where Google+ differs from Facebook is that Google took the time to listen to the cries of categorizing ones “friends” and keeping some things private from certain groups of people. Hence, Google has invented “circles”, which allows the user to systematically categorize who they share certain information with.



Unlike Facebook, every Google+ post has its own unique URL, making Google+ a contender with Twitter by easily indexing shared content. 

“Hangouts”, another new feature, implements Google Voice and Google Talk to allow users to “hang out” on line. Google’s spin on this new feature is to get together spontaneously on line.

 

“Sparks”, a service for tracking topics that interest you, easy upload of images, and implementation of +1 button all add to the simplicity and ease of use of this new social network.

A few hours after launching Google+, users were already divided in their opinion, many stating that it’s just like Facebook.  Over the last few days, many encouraging articles and blog posts have been written, stating the subtle differences that make Google+ interesting enough to give it a try.  I guess, we’ll have to wait for our invitation to make up our own mind.

For detailed information on usage…. http://mashable.com/2011/07/16/google-plus-guide/#


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